H&M CONFIRMS MAISON MARTIN MARGIELA COLLABORATION
Swedish fashion retailer H&M confirmed that its next collaboration will be with French fashion house Maison Martin Margiela. The fashion house will produce an autumn/winter 2012 collection that will include garments for men and women, as well as accessories and that it will hit 230 stores worldwide and H&M’s website on November 15. H&M also highlighted that the designs will be the "work of a group rather than one designer". Maison Martin Margiela fashion is “conceptual and timeless” in style, and describes the values and the ideas of the collection as “anonymity, whites, and ambiguity” and it will go wellwith H&M’s concept as “fashion and quality at the best price”. “Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades,” said Margareta van den Bosch, creative advisor at H&M. “I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment.” Maison Martin Margiela added: “We are very happy to present Maison Martin Margiela pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.” Maison Martin Margiela is the eighth designer to join forces with H&M. Recently, the retailer announced a collaboration with style icon Anna Dello Russo, which will hit stores in October.