8 CONSUMER TRENDS FOR 2012
1. RED CARPET:
In 2012, department stores, airlines, hotels, museums, if not entire cities and nations around the world will roll out the red carpet for the new emperors, showering Chinese visitors and customers with tailored services, and in general, lavish attention and respect.
2. DIY HEATLH:
Expect to see consumers take advantage of new technologies and apps to continuously track, manage and be alerted to, any changes in their personal health.
In 2012, consumers continue to hunt for deals and discounts. Deals are now about more than just saving money: it’s the thrill, the pursuit, the control, and the perceived smartness, and thus a source of status too.
Brands will increasingly take back all of their products for recycling (sometimes forced by new legislation), and recycle them responsibly and innovatively.
5. CASH-LESS: Will coins and notes completely disappear in 2012? No. But a cashless future is upon us, as major players such as MasterCard and Google work to build a whole new eco-system of payments, rewards and offers around new mobile technologies.
It’s never been easier for savvy consumers to resell or trade in past purchases, and unlock the value in their current possessions. In 2012, ‘trading in’ is the new buying.
7. EMERGING MATURALISM:
While cultural differences will continue to shape consumer desires, middle-class and/or younger consumers in almost every market will embrace brands that push the boundaries. Expect frank, risqué or non-corporate products, services and campaigns from emerging markets to be on the rise in 2012.
8. POINT & KNOW:
Consumers are used to being able to find out just about anything that’s online or text-based, but 2012 will see instant visual information gratification brought into the real and visual world with objects and even people.