Online giant Ebay has created 300 self-made millionaires. The website, once famous for selling used goods, has been transformed from an auction house to a virtual high street. Almost 70 per cent of products are now sold at full price and the number is growing as more traditional retailers join in. Many fashion retailers have their own Ebay stores or use the platform to sell out of season goods. “The rules of the game have fundamentally changed,” says Gilmartin, Head of Ebay UK. “Just as it was important 15 years ago to have as many stores in the UK as possible and to be five minutes away from as many customers as possible, today it is incredibly important to be in front of as many customers as possible online and on mobile.” 
More importantly, the online retailer, Ebay, is to open a pop up shop during Christmas. The store will be open for 5 days only from December 1st. There will be no tills in the shop and a very limited number of products on display none of which customers can take away with them. Instead the shop will feature display of 200 of Ebay’s best selling items, all with QR codes which customers can scan with their smartphone to make a purchase. Apart from that, eBay is launching its first ever designer pop-up shop with British designer Henry Holland. The pop-up marks the start of the new partnership between eBay Fashion and the British Fashion Council and will take place during London Fashion Week. From September 12 – 18, eBay.co.uk will offer a House of Holland collection that has been specially curated by Henry Holland from his autumn/winter 2012 collection. 
Melanie Smallwood, head of eBay fashion brands said: “Partnering with the British Fashion Council provides an opportunity to support exciting British fashion talent like Henry Holland and helping them to develop the long-term success of their businesses.” Henry Holland added: “This is the first season that eBay are supporting the BFC’s Fashion Forward initiative and I’m really excited to be the first designer to open a pop up shop on eBay for the duration of LFW.
 This online giant is the worst enemy of street retailers and this is only the beginning.
.More is yet to come...