GREECE: TOURISM REVENUE AND VISITOR NUMBER WILL EXCEED EXPECTATIONS DURING 2013 SEASON!







































Tourism has always been big business for Greece because it has so much to offer and, as a result, one fifth of employment is based in the industry. In June of 2012, expectations of the nation's annual tourism revenue were low because of the way Greece was being viewed by the world and the problems it was suffering. The summer of 2012 was never expected to be good for Greek tourism given the problems the country was facing and initial forecasts predicted that there would be a significant drop in revenue of 15%. There was a dramatic decline in bookings at the peak of the season due growing uncertainty over the Euro. With so many national issues to deal with, many tourism officials and workers were certain that this would be a disastrous season for the country. 
A new forecast has since been issued by Andreas Andreadis – the head of a leading tourism association – that suggests that the season has not been nearly as bad as people expected and the drop in revenue will be just 5%, from 10.5 billion Euros to just over 10 billion. The main reason for this improvement is that the fears potential visitors had over the state of the nation were unfounded – the social disorder and strikes were not seen on the level expected, the financial situation was softened by the renewal of talks over bailout plans and, most importantly, the questionable election was won by the pro-EU candidate Antonis Samaras. There were other factors that helped Greece overcome the obstacles it faced and improve its tourism revenue for the rest of the season. It has been suggested that the desperate act of slashing prices – a choice made by many airlines and hoteliers – actually encouraged people away from other, more costly destinations and may have easily tempted those holiday makers that were looking for a cheap alternative to the African nations with bigger problems. Social media is also highlighted as a positive influence because of the way it portrayed the true state of the country.
 Things are surprisingly looking up and there are high hopes for the 2013 season. As I heard in the news about 17 millions of tourists have already made their bookings for summer 2013 in the greek islands. Thanks to the quick advertising of the Minister of tourism, Mrs. Kefalogiannis, the response is huge, with the majority of tourists coming from Austria, Germany and the United Kingdom.
 Now that the country is much more politically and economically stable, visitors during 2013 period are about to get advantage of the unique magical destinations and thesaurus of beautiful Greece!

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