Department store Selfridges in London is about to introduce a silent shopping experience in its Oxford Street store with its No Noise concept in January. From January 7 to the end of February, Selfridges is launching its new store-wide concept, No Noise, which invites shoppers to “celebrate the power of quiet”. It will be located in the store’s Ultralounge and will aim to help customers find balance in this fast-paced world. 
Designed by architect Alex Cochrane, the minimalistic ‘Silence Room’ will ask customers to leave their shoes and mobile phone at the door, so they can fully enjoy the relaxing area, which will offer in-store meditation sessions. There will also be a Quiet Shop, selling an exclusive collection of de-branded products from fashion to stationery, to promote considered shopping, and Selfridges will be de-branding its own yellow bag for the first time. The department store is also planning a series of in-store events from the world’s largest meditation to silent orchestras, and will also be showcasing specially commissioned art installations in their windows and staging performances to nurture the imagination.