Fashion is cyclical. Like economics and the weather, it is in perpetual motion hitting new highs and lows almost daily. The relationship between fashion and beauty is intrinsic. It always has been. 
 When Cecil Beaton, Horst P Horst and Irving Penn began photographing young models for the pages of Vogue in the 1950s, they knew instinctively that the look of elegance, refinement and chic they were after was not going to come from the clothes alone. 
The models were chosen for their elegant lines; they were not painfully thin, nor were they overtly sexual.
 Hair was always discreet and never daring enough to upstage the clothes. Make-up was artfully painted: the lips and nails rich and glossy, the complexion pale and powdered and the eyes carefully defined. Imagine those models in the same clothes, but the hair and the make-up of another era-perhaps with flat, matt panstick, Biba blackberry lips and huge painted eyelashes, or even extreme 1980s punk make-up. Would it have worked? Of course not.
Hair, make-up and the line, curvature and attitude of the body are extensions of the designer’s message. Photographers, stylists, session hairdressers, make -up artists and models know this. Twice a year, year in and year out, the new fashion colections pound down the runway of New York, London, Paris and Milan. The clothes change, the mood alters and so does the hair and make-up. By now, we have probably seen it all, though perhaps not in every combination. The hair has been big, bold, flat, flicked, frizzed, curled and crimped. It has been short, even shorter and extra long with synthetic hair extensions. Make-up has swung from minimal to maximal; one season the girls look slutty with mussed-up mascara, the next they are paragons of suburban chic, with pussycat bows and the hair and make-up of 1950s Avon ladies. But without the free reign of the catwalkor magazine shoots, designers would never be able to let their creativity rip, raise a few eyebrows, and ultimately, influence how we want to look.
Where fashion leads the way we follow-like it or not. The choice of clothes, shoes and make-up available is decided by shopbuyers, who in turn are influenced by international trends. But even when we think we are neatly side-stepping the fashion issues, and are instead dressing for work, religious occasions, or camping holidays we are making instinctive and subtle beauty choices.
There are very few beauty rules today, but there are some, and they are all about beauty’s relationship to clothes and fashion. For example, you would be pushing your luck to turn up for the evening in a John Galliano creation, wearing the same ponytail and fresh lace that you had worn on the tennis court.
Beauty may put the seal on the designer’s vision, but we are still allowed room for our own creativity. No matter how strict the dictates, we all know how to buck a trend and adapt a look to suit our own face, figure and pocket or at least we should. Following fashion to the letter may be fun, but it is only for the fearless. What is one moment may be out the next, what is up will be down; what is black will be white; and what you may kill for one season you would not be seen dead in the next. If you can anticipate the trends and know how to handle the curve balls, you will be better able to take control of a look and develop your own sense of style.