What’s better than a pair of luxe high heels? How about having your initials on the soles? Because that's happening.
A few days ago, Jimmy Choo announced that customers will be able to call the shots: from the style, to the heel height, to the material, to even monogramming gold-plated initials on the sole of the shoe. The entire design process is now totally in our hands.
“Women have always had a special relationship with shoes," said Jimmy Choo creative director Sandra Choi. "It starts with the fairytale of the shoe in stories such as Cinderella and stays with us throughout our lives.” Seeing as Cinderella’s shoes came courtesy of a fairy godmother, those joints were most definitely custom made. Now, thankfully, you no longer need a magic wand, only a mouse. Enjoy!