Fendi and 9 Iconic women come together for a Charity Initiative in benefit of Kids company.

Gwyneth Paltrow-Cara Delevingne-Adele-Jerry Hall-Georgia May Jagger-Zaha Hadid-Naomie Harris-Tanya Ling-Kate Adie

Fendi has joined forces with a group of extraordinary women for the Peekaboo project. A charity initiative to raise funds for Kids company, masteminded to celebrate the new London Fendi flagship store opening on May 1st. Inspiring symbols of Great Britain's creative spirit, each woman personalized her own Peekaboo handbag with creative flair and intimate wit. Of the two examplaries realized one will remain property of the celebrity and the other will be sold at a chatity auction. From May 1 -30, the 10 exclusive Peekaboos will be sold through a dedicated online auction of
In collaboration with Sotheby's.