CHARITY CAMPAIGNS WENT VIRAL

No make -up selfies, #WakeUpCalls, the ice bucket challenge-it wasn't charidee unless it was online. about the backlash wasn't far behind.
It started in March, when Beyonce and Rihanna posted pics of themslves wearing no make-up. Mere months later, the Beckhams were pouring icy water over Victoria and, before we knew it, Jeremy Clarkson was taking bed-head selfies. Yep, 2014 was officially the year of social media charity stunts. No-one can agree how to make up selfies became linked to cancer, but everyone from Cara Delevingne to Cheryl Fernandez Versini shared thir suppoesd bare faced chic, raising 8 million dollars for Cancer Research UK within a week.
Come summer, it was all about drenched clothes, as the ice-bucket challenge took over. It raised awareness of neurodegenerative disease ALS and 7 million dollars for the Motor Neurone Disease Association.
By October, 'clicktivism' overkill had truly set in. Unicef's #WakeUpCall campaign showed us famous faces first thing in the moring to help us mere mortals'wake up' to Syria.
More yet to come...



Σχόλια

Δημοφιλείς αναρτήσεις από αυτό το ιστολόγιο

TRUE STORY..OH BOY!

EASY RECIPE! SOUFFLE AU CHOCOLAT BY ANGELIKI

TOMATOKEFTEDES-FRIED SANTORINI BALLS