Emilio Pucci, Ladurée bake up summery treats for Milan Fashion Week!

French patisserie Ladurée and Italian fashion house Emilio Pucci have teamed to share their “appetite for color” with a limited-edition box of French macarons.
The collaboration of sweet treats launches just in time for Milan Fashion Week where the limited-edition macarons will be available at Ladurée shops in the Italian city before wider distribution begins. Ladurée has been expanding its collaborative projects with high-end brands and retailers to create a fun and tasty interaction between consumers and products.
Milanese macarons
Pucci’s limited-edition gift box set is described by the brand as being “an electric, sweet pleasure for the senses” and brings together its unmistakable touch to Ladurée’s famous French macarons.
The packaging for the collaboration features the sunny vibrancy of Pucci’s Capri print available in two color options: coral pink and turquoise blue. The color choice beckons images of the Mediterranean sea in summer.